As QliQ's marketing strategy planner, Alex makes a sharp spearhead for our clients’ strategic marketing campaigns. He is an AdWords accredited marketer, a qualified member of the Chartered Institute of Marketing and an avid fan of motorsport!
World's Biggest Brands are Online Advertising Companies

Report: Three of world’s biggest brands are online advertising companies

The BrandZ Top 100 Global Brands report has just been released and it’s revealed some stark findings — 37 of the companies listed are tech brands, and three of the ten largest brands (by value) own the world’s leading online advertising platforms.

Of all the companies in the top 100, tech companies now account for more than half the value of the total — 54 per cent — up from 37 per cent only ten years ago.
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How AdWords Provides Exponential Business Growth

The Power of Page 1: How AdWords Provides Exponential Business Growth

According to analysis from marketing strategist firm Smart Insights, Google’s first page steals over 90% of all the clicks that occur. This provides a strong case for many businesses to invest in search engine marketing, particularly in today’s actionable and insightful digital space where every click can be monitored and every sale can be attributed back to a specific keyword search.
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Seven Digital Marketing Trends for 2017

Seven Digital Marketing Tech Trends For 2017

Marketing Innovation. Business Adaptability

There’s a famous Darwin quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Nowhere is this truer than in our digital age. The ability to suddenly change course in areas like technology — as well as facilitate sudden shifts in organisational culture when necessary — will differentiate the winners from the losers in 2017.
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Leveraging Website Forms for Marketing Leads

Leveraging Website Forms to Generate More Leads

Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.

In this short article I’m going to show you five examples of how you can leverage your website to generate more leads using contact forms.

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Understanding the Value of AdWords PPC Campaign Impression Share

Understanding the Value of AdWords Impression Share

With more than 50 Pay Per Click campaigns being managed from QliQ HQ it’s fair to say that we’ve seen (and repaired) all sorts of PPC accounts suffering a wide variety of problems. But one of the most common issues we see in newly inherited PPC accounts is a lack of impression share caused by low Ad Rank. The issue of Ad Rank is one that has troubled in-house PPC campaign managers for years, often causing the less experienced campaign manager to pause keywords before they’ve had enough time to accrue enough performance data and show their true capability.

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Preparing your 2017 marketing plan

‘Tis the Season for Change – Is Your 2017 Marketing Plan Ready?

When boiled down to its essence, holiday gravy is an amalgam of concentrated bits of meat, oil, spice and a thickening agent that holds it all together. The same can be said of your best marketing campaign. With Black Friday just gone and the Christmas holiday spending season looming, fine-tuning your company’s reach is never more paramount than this time of year.

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71% of B2B Buyers Start Research with Generic Search Query

71% of B2B Buyers Start Research with Generic Search Query

B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.

The search engine has revealed a series of key trends including the astonishing fact that 89% of business to business buyers use the internet for pre-purchase research. The data also revealed that B2B companies are unprepared for the rise in mobile and video usage.

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