Jessica is QliQ's guest author. Her experience lies in digital marketing and business to business marketing planning. Jessica's articles focus on examining the latest and greatest trends in both digital, as well as B2B marketing.
Is PPC and AdWords right for my business?

Is PPC Right for My Business?

Businesses are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse! Increasingly, decision makers find themselves unsure of the most appropriate channel to invest in, often resulting in the dreaded ‘paralysis by analysis’, where nothing is actioned.

This article provides an informative list of reasons why paid search (Pay Per Click or PPC) could be ideal for meeting your business growth requirements.
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Four Powerful Pay Per Click Strategies

Honing Your Lead Generation Capabilities: Four Powerful Pay Per Click Strategies

A vast majority of successful companies use Pay Per Click (PPC) advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

Recent advancements in Pay Per Click advertising means that now is an opportune moment for businesses to take stock of these untapped lead generation channels. With Google remaining on the bleeding edge of advertising technology, we review four particularly potent advancements that are sure to improve your results this year.
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Network Marketing in Berkshire

Network Marketing for Berkshire Businesses

It’s no secret that networking is a key to successful and sustained business. Whether it’s an informal ‘meet and greet with drinks’ or a structured networking group, the potential for referrals and new business purely from networking is significant.

Berkshire’s thriving business borough is abundant with network marketing opportunities. If expanding your client base is a key objective for the coming months, you’ll do well to consider attending some of the many events across the area.
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Get Smart with Digital Marketing

Get Smart with Digital Marketing – 3 Tools to Drive Sales & Brand

Marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research, combined with thorough analysis of new marketing technologies with which to drive sales. This practice gives us the ideal situation in business: mutual benefit for the customer and the seller in that marketing messages reach the right people at the right time.
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Examples of Great B2B Marketing Campaigns

Five Examples of Great B2B Digital Marketing Campaigns

It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon. This article aims to debunk that myth and prove that B2B campaigns can be fun and inspirational, often providing more creative spark than you might expect.

We examine five inspiring B2B marketing campaigns that illustrate how a seemingly dull product or service can be reimagined as an exciting and desirable proposition.
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Choosing the Right Berkshire Marketing Agency

Making the Most of Digital: Advice on Choosing the Right Marketing Agency

It’s no secret that digital exposure matters more with every passing year. Research on the “digital advantage” clearly advises us that investment in your online presence is money well spent, but with the decision of agency instead of in-house made, how can you subsequently choose the right digital marketing agency to suit your needs?
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