Four Shining Examples of Pay Per Click Excellence

Lessons Learned: Four Shining Examples of Pay Per Click Excellence

Pay-Per-Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.

With companies of all kinds utilising this marketing channel, what can we learn from the success of others? We review four case studies that demonstrate advanced PPC targeting and powerful execution.
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How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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