Four Shining Examples of Pay Per Click Excellence

Lessons Learned: Four Shining Examples of Pay Per Click Excellence

Pay-Per-Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.

With companies of all kinds utilising this marketing channel, what can we learn from the success of others? We review four case studies that demonstrate advanced PPC targeting and powerful execution.
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Four Powerful Pay Per Click Strategies

Honing Your Lead Generation Capabilities: Four Powerful Pay Per Click Strategies

A vast majority of successful companies use Pay Per Click (PPC) advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

Recent advancements in Pay Per Click advertising means that now is an opportune moment for businesses to take stock of these untapped lead generation channels. With Google remaining on the bleeding edge of advertising technology, we review four particularly potent advancements that are sure to improve your results this year.
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How AdWords Provides Exponential Business Growth

The Power of Page 1: How AdWords Provides Exponential Business Growth

According to analysis from marketing strategist firm Smart Insights, Google’s first page steals over 90% of all the clicks that occur. This provides a strong case for many businesses to invest in search engine marketing, particularly in today’s actionable and insightful digital space where every click can be monitored and every sale can be attributed back to a specific keyword search.
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5 PPC Audit Hacks

5 PPC Audit Hacks to Maximise Campaign Performance

Google AdWords is an ever-changing world of updates, improvements and new strategies. The reality is that with new updates surfacing almost every month, PPC managers need to stay on top of their campaigns and of the general changes to the AdWords platform itself, otherwise they’ll fall foul of being out-smarted by the competition. Regular (monthly or more) auditing of your campaigns is essential in maintaining strong PPC performance. Here are 5 simple PPC auditing tips to ensure your campaigns are working to their full potential.
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Understanding the Value of AdWords PPC Campaign Impression Share

Understanding the Value of AdWords Impression Share

With more than 50 Pay Per Click campaigns being managed from QliQ HQ it’s fair to say that we’ve seen (and repaired) all sorts of PPC accounts suffering a wide variety of problems. But one of the most common issues we see in newly inherited PPC accounts is a lack of impression share caused by low Ad Rank. The issue of Ad Rank is one that has troubled in-house PPC campaign managers for years, often causing the less experienced campaign manager to pause keywords before they’ve had enough time to accrue enough performance data and show their true capability.

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Leading PPC Agency Award

QliQ Recognised by Google as a Leading Digital Agency

Google has selected QliQ Group to join their exclusive 3-month Elevator Coaching Program lead by esteemed business coach and author Robert Craven.

QliQ Group is delighted to have been included as one of only 30 agencies that were selected from 20,000 to join the program, which is designed to help already fast-growing agencies take their agency skill-set to the next level.

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