How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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Examples of Great B2B Marketing Campaigns

Five Examples of Great B2B Digital Marketing Campaigns

It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon. This article aims to debunk that myth and prove that B2B campaigns can be fun and inspirational, often providing more creative spark than you might expect.

We examine five inspiring B2B marketing campaigns that illustrate how a seemingly dull product or service can be reimagined as an exciting and desirable proposition.
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