Select Timber PPC Case Study Image

Select Timber Case Study

Project Summary

  • Client: Select Timber Construction
  • Service Provided: Pay Per Click, Remarketing, Display Ads
  • Results: 12.4% conversion rate with a cost per enquiry of £8

Founded in 2015, Select Timber Construction (STC) is a family run timber building specialist famous for its high-end oak out-buildings, property extensions, car ports and orangeries.

STC commissioned QliQ in January 2017 to fully manage its Pay Per Click and online marketing efforts.

Client Challenges

With a sleek and aesthetic website featuring a full portfolio of their elegant projects and services, STC’s managing director David Clooney placed digital marketing at the very core of the company’s 2017 growth strategy.

Much needed to be done. With little initial exposure on major search engines, the support of QliQ was essential to crafting and implementing an effective strategy for engaging with new customers online.

What We Did

Website tracking, paid search, display advertising and remarketing were the main areas of work. With comprehensive support provided in these areas STC reached page 1 for their major keywords, rising swiftly above their competition for the most valuable search terms.

Effective website tracking systems were implemented by QliQ at the start of the campaign. These gave STC complete visibility of each individual website visitor, giving invaluable data on browsing behaviour on the website that was the focus of their growth strategy for the year.

Lastly, QliQ produced a bespoke banner ad campaign designed to target previous website visitors that did not make enquiries on their first visit to the STC website.

What We Achieved

Business improved immediately. STC began receiving new quotes and requests from new customers on within hours of campaign launch. By the end of the month over 2,000 ad views resulted in 20 conversions.

The campaign has seen continued success, achieving a conversion rate of 12.4% with an excellent per enquiry cost of £8 – an already low rate that is expected to improve by a further 10% following ongoing PPC campaign optimisation.

Select Timber PPC Management
Select Timber PPC Case Study
Select Timber PPC Results


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Phone Quotes PPC Case Study Image

Phone Quotes Case Study

Project Summary

  • Client: PhoneQuotes
  • Service Provided: Pay Per Click, Remarketing, Web Design
  • Results: 100,000 ad views & £155k worth of leads from PPC activity

PhoneQuotes, known as the GoCompare of business telecoms, commissioned QliQ for an extensive range of work, including a full set of digital marketing campaigns in addition to the design and development of a brand-new website, logo and supplementary brand enhancement pieces with which to improve lead generation.

Client Challenges

A refresh of the company brand was critical. PhoneQuotes identified the need to modernise their image to better reflect their values and vision for the future.

The creation of a mobile friendly price comparison website was also requested, able to provide a range of telephone system quotes to users following the filling of a single website form.

Last but certainly not least, the client required full support in the building of their new brand. This included generation of new online business through a variety of marketing channels aimed at a B2B audience.

What We Did

Through collaborating with PhoneQuote’s in-house team, a refreshed brand identity was crafted for use in the development of the new client website.

Working to a tight schedule, the new bespoke website was launched. This featured a multi-stage enquiry form designed to stimulate new business enquiries via a simple 3-step online quote process.

Focusing on reach and exposure, QliQ subsequently created and implemented an end-to-end digital marketing strategy which incorporated channels such as remarketing, Google AdWords, banner/display adverts, email marketing and SEO.

What We Achieved

Within three months, QliQ’s campaigns reached 100,000 prospective customers through Pay Per Click alone. By connecting the client with business owners and decision makers, an estimated £155,000 in leads was achieved in addition to the significant amount of brand exposure that the campaign generated for PhoneQuotes.

This success has seen PhoneQuotes rise to a prominent position as a leading comparison website for business telecoms services.

PhoneQuotes PPC Management
PhoneQuotes PPC Conversions
PhoneQuotes PPC Results


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