- Client: Select Timber Construction
- Service Provided: Pay Per Click, Remarketing, Display Ads
- Results: 12.4% conversion rate with a cost per enquiry of £8
Founded in 2015, Select Timber Construction (STC) is a family run timber building specialist famous for its high-end oak out-buildings, property extensions, car ports and orangeries.
STC commissioned QliQ in January 2017 to fully manage its Pay Per Click and online marketing efforts.
With a sleek and aesthetic website featuring a full portfolio of their elegant projects and services, STC’s managing director David Clooney placed digital marketing at the very core of the company’s 2017 growth strategy.
Much needed to be done. With little initial exposure on major search engines, the support of QliQ was essential to crafting and implementing an effective strategy for engaging with new customers online.
What We Did
Website tracking, paid search, display advertising and remarketing were the main areas of work. With comprehensive support provided in these areas STC reached page 1 for their major keywords, rising swiftly above their competition for the most valuable search terms.
Effective website tracking systems were implemented by QliQ at the start of the campaign. These gave STC complete visibility of each individual website visitor, giving invaluable data on browsing behaviour on the website that was the focus of their growth strategy for the year.
Lastly, QliQ produced a bespoke banner ad campaign designed to target previous website visitors that did not make enquiries on their first visit to the STC website.
What We Achieved
Business improved immediately. STC began receiving new quotes and requests from new customers on within hours of campaign launch. By the end of the month over 2,000 ad views resulted in 20 conversions.
The campaign has seen continued success, achieving a conversion rate of 12.4% with an excellent per enquiry cost of £8 – an already low rate that is expected to improve by a further 10% following ongoing PPC campaign optimisation.