- Client: BCMS Corporate Ltd
- Service Provided: Pay Per Click, Remarketing, Display Ads, SEO
- Results: 3% conversion rate with a cost per enquiry of £27
Responsible for the successful sale of over five hundred businesses within the last decade, BCMS has remained a world leader in the sale of private business since 1989.
Identifying the need for improvements in its search engine optimisation and Pay Per Click marketing, BCMS came to QliQ for help.
BCMS needed to better engage with shareholders and owner-managers looking to partially or fully sell their companies. Investment in a brand-new website aided business growth, but more needed to be done to improve online exposure.
An extensive events plan was already in place. While this effectively generated leads and increased brand awareness, little exposure on major search engines for key service related keywords was an identified weakness.
What We Did
With QliQ on board, a strategy for achieving page one position on Google through paid and organic search was created.
We provided full support in both areas, implementing Pay Per Click campaigns that ensured BCMS remained on page 1 of Google for all major search terms. This went hand in hand with an effective search engine optimisation strategy which delivered considerable improvements to organic ranking results.
A banner ad campaign was also put in place to engage with previous website visitors who did not make enquiries on their first visits.
Pay Per Click - What We Achieved
Over 300,000 ad views from prospective buyers and sellers led to almost 10,000 ad interactions. 240 confirmed conversions in the form of event attendees and enquiries led to an excellent conversation rate of over three percent, with an average per lead cost of £54, improving further to £27 in Q1 2017 following ongoing campaign optimisation.
Search Engine Optimisation – What We Achieved
With Pay Per Click going strong, results from SEO work continued to mature. Improving ranking for www.bcms.co.uk for over 30 keywords, the website leapt from page 5 to page 1 for eight of its most commercially viable, high competition keywords, including:
- Business broker
- Corporate business brokers
- Business valuation experts
- European business brokers