- Client: Boldon James Ltd (QinetiQ plc)
- Service Provided: PPC, SEO, Remarketing, Display Ads, Web Design
- Results: 30% more conversions year on year from PPC activity
Boldon James is a market leader in electronic data classification and secure messaging solutions. Part of the FTSE 250 company and UK plc QinetiQ, the company has worked with notable clients such as IBM, HMRC, Volkswagen and British Telecom.
Boldon James sought a digital partner that could support them with the development of a new global website and a solid international Pay Per Click strategy. Both the new website and campaigns would be responsible for driving
lead generation efforts in the UK and North America.
QliQ was commissioned to create and put into effect a diverse and powerful Pay Per Click strategy to support the continued growth of Boldon James across international territories.
What We Did
Team QliQ went straight to work, creating an entirely new global website in addition to a complex and effectively international Google AdWords campaign. This work was critical to driving Boldon James’s growth.
In addition to this, we put in place intelligent website tracking systems to monitor user behaviour on the new website. Integrations with systems such as Pardot (Salesforce CRM), Google Tag Manager and Adwords Conversion Tracking were achieved.
What We Achieved
With the brand-new Pay Per Click campaigns in effect, ad relevancy improved immediately for potential customers searching through Google and Bing. Conversion rates improved by almost 30% from the day of launch.
It wasn’t just search, either. Following its successful launch, Boldon James’s new website has seen improvements in customer engagement to the tune of 15%.
The new website boasts a more user-friendly design, allowing customers to intuitively navigate through the menu structure, as well as powerful call-to-action cues within the site content which have helped to provide the improved rates of conversion.
Beyond Pay Per Click and website successes, QliQ also worked their magic with SEO, providing drastic improvements in page ranking for over 30 keywords. Today the Boldon James website ranks on page one of Google for keywords such as ‘data classification software’ and ‘data classification’, alongside the likes of IBM and Microsoft.