- Client: NCR Corporation
- Service Provided: Google AdWords Management, Landing Page Design & Remarketing
- Results: 137 qualified enquires generated to date
Working with famous brands such as YO! Sushi and Burger King and 120,000 other businesses and establishments, NCR Corporation holds the well-earned position of the number one POS solutions provider within the hospitality and restaurant sector.
Improvements to NCR’s sales pipeline and online presence was the focus of QliQ’s work. Digital marketing in a highly competitive market was a vital aspect of the client’s plans, with lead generation and page one status in paid search results both key objectives.
What We Did
QliQ began work with thorough competitor and keyword analysis. Identifying search volumes and the commercial viability of frequently used keywords provided an accurate understanding of marketplace opportunities.
Once initial research was completed, a bespoke Pay Per Click campaign was created and implemented. Due to the high volume of data collated during this research, a clear and cost-effective strategy for engaging with ‘ready to buy’ prospects was identified.
QliQ’s experienced web design team created a unique lead-generation micro-website containing a contact form, allowing the routing of all Pay Per Click traffic to one easily managed location.
Work was further supported through the creation of a tailored Google AdWords remarketing campaign, ensuring that previous site visitors who did not enquire were offered a product information pack at no cost once contact details were provided.
Lastly, Display Advertising campaigns were launched to specifically target potential buyers based on their past search behaviour.
What We Achieved
The campaigns first quarter saw in excess of two million ad impressions for NCR in addition to over 10,000 site visits.
These impressive results have thus far led to 137 confirmed enquiries from prospective customers seeking quality POS solutions.
QliQ continues to work closely with NCR’s UK marketing team, managing all aspects of their Google AdWords campaign initiatives.