Project Summary

  • Client: PhoneQuotes
  • Service Provided: Pay Per Click, Remarketing, Web Design
  • Results: 100,000 ad views & £155k worth of leads from PPC activity

PhoneQuotes, known as the GoCompare of business telecoms, commissioned QliQ for an extensive range of work, including a full set of digital marketing campaigns in addition to the design and development of a brand-new website, logo and supplementary brand enhancement pieces with which to improve lead generation.

Client Challenges

A refresh of the company brand was critical. PhoneQuotes identified the need to modernise their image to better reflect their values and vision for the future.

The creation of a mobile friendly price comparison website was also requested, able to provide a range of telephone system quotes to users following the filling of a single website form.

Last but certainly not least, the client required full support in the building of their new brand. This included generation of new online business through a variety of marketing channels aimed at a B2B audience.

What We Did

Through collaborating with PhoneQuote’s in-house team, a refreshed brand identity was crafted for use in the development of the new client website.

Working to a tight schedule, the new bespoke website was launched. This featured a multi-stage enquiry form designed to stimulate new business enquiries via a simple 3-step online quote process.

Focusing on reach and exposure, QliQ subsequently created and implemented an end-to-end digital marketing strategy which incorporated channels such as remarketing, Google AdWords, banner/display adverts, email marketing and SEO.

What We Achieved

Within three months, QliQ’s campaigns reached 100,000 prospective customers through Pay Per Click alone. By connecting the client with business owners and decision makers, an estimated £155,000 in leads was achieved in addition to the significant amount of brand exposure that the campaign generated for PhoneQuotes.

This success has seen PhoneQuotes rise to a prominent position as a leading comparison website for business telecoms services.

PhoneQuotes PPC Management
PhoneQuotes PPC Conversions
PhoneQuotes PPC Results


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