- Client: PhoneQuotes
- Service Provided: Pay Per Click, Remarketing, Web Design
- Results: 100,000 ad views & £155k worth of leads from PPC activity
PhoneQuotes, known as the GoCompare of business telecoms, commissioned QliQ for an extensive range of work, including a full set of digital marketing campaigns in addition to the design and development of a brand-new website, logo and supplementary brand enhancement pieces with which to improve lead generation.
A refresh of the company brand was critical. PhoneQuotes identified the need to modernise their image to better reflect their values and vision for the future.
The creation of a mobile friendly price comparison website was also requested, able to provide a range of telephone system quotes to users following the filling of a single website form.
Last but certainly not least, the client required full support in the building of their new brand. This included generation of new online business through a variety of marketing channels aimed at a B2B audience.
What We Did
Through collaborating with PhoneQuote’s in-house team, a refreshed brand identity was crafted for use in the development of the new client website.
Working to a tight schedule, the new bespoke website was launched. This featured a multi-stage enquiry form designed to stimulate new business enquiries via a simple 3-step online quote process.
Focusing on reach and exposure, QliQ subsequently created and implemented an end-to-end digital marketing strategy which incorporated channels such as remarketing, Google AdWords, banner/display adverts, email marketing and SEO.
What We Achieved
Within three months, QliQ’s campaigns reached 100,000 prospective customers through Pay Per Click alone. By connecting the client with business owners and decision makers, an estimated £155,000 in leads was achieved in addition to the significant amount of brand exposure that the campaign generated for PhoneQuotes.
This success has seen PhoneQuotes rise to a prominent position as a leading comparison website for business telecoms services.
“QliQ’s campaigns have generated dozens of high value leads and created a huge amount of brand awareness within our target market. The QliQ team are very easy to work with and their dedicated digital specialists are insightful, analytical and proactive – they provide exceptional value to NCR’s marketing efforts.”
“QliQ have been instrumental in improving our digital footprint, driving higher quality lead conversions and reducing cost per lead through better optimised SEO and PPC campaigns. They delivered a leading edge website on time and budget, adopting a highly professional approach and being highly responsive to changes that came along. I have already recommended them to several other businesses.”
“The marketing support from QliQ has enabled us to reach thousands of new customers. The campaigns have helped us tap into new markets, promote messages to existing customers and we have literally dominated page 1 of Google for dozens of keywords over the past 12 months. Based on these results, I am happy to recommend them.”
“The marketing campaigns have exceeded our expectations and have led to considerably increased revenues in a difficult marketplace… The decision on where to go with our marketing plan was made easy after engaging with QliQ.”