Winning New Business with an Account-Based Marketing Agency

Winning New Business with Account-Based Marketing

Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!

While these examples of targeted advertising are certainly dubious, they’re undeniably effective; Facebook enjoyed $7.86 billion in advertising revenue in 2017 alone. But what of your business? The technology to target decision markers at an individual level is finally here, and the results on offer are startling to say the least.
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How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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Network Marketing in Berkshire

Network Marketing for Berkshire Businesses

It’s no secret that networking is a key to successful and sustained business. Whether it’s an informal ‘meet and greet with drinks’ or a structured networking group, the potential for referrals and new business purely from networking is significant.

Berkshire’s thriving business borough is abundant with network marketing opportunities. If expanding your client base is a key objective for the coming months, you’ll do well to consider attending some of the many events across the area.
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Get Smart with Digital Marketing

Get Smart with Digital Marketing – 3 Tools to Drive Sales & Brand

Marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research, combined with thorough analysis of new marketing technologies with which to drive sales. This practice gives us the ideal situation in business: mutual benefit for the customer and the seller in that marketing messages reach the right people at the right time.
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Examples of Great B2B Marketing Campaigns

Five Examples of Great B2B Digital Marketing Campaigns

It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon. This article aims to debunk that myth and prove that B2B campaigns can be fun and inspirational, often providing more creative spark than you might expect.

We examine five inspiring B2B marketing campaigns that illustrate how a seemingly dull product or service can be reimagined as an exciting and desirable proposition.
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Leveraging Website Forms for Marketing Leads

Leveraging Website Forms to Generate More Leads

Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.

In this short article I’m going to show you five examples of how you can leverage your website to generate more leads using contact forms.

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Preparing your 2017 marketing plan

‘Tis the Season for Change – Is Your 2017 Marketing Plan Ready?

When boiled down to its essence, holiday gravy is an amalgam of concentrated bits of meat, oil, spice and a thickening agent that holds it all together. The same can be said of your best marketing campaign. With Black Friday just gone and the Christmas holiday spending season looming, fine-tuning your company’s reach is never more paramount than this time of year.

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71% of B2B Buyers Start Research with Generic Search Query

71% of B2B Buyers Start Research with Generic Search Query

B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.

The search engine has revealed a series of key trends including the astonishing fact that 89% of business to business buyers use the internet for pre-purchase research. The data also revealed that B2B companies are unprepared for the rise in mobile and video usage.

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