How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
Continue reading “How Will GDPR Affect B2B Marketing? Your Comprehensive Guide”

Marketing and EU GDPR Regulation

How EU Regulation Will Transform Data Handling for Marketers

With new EU General Data Protection Regulation (EU GDPR) legislation having been accepted in April 2016, it’s time for marketers to take action in preparation for the changes which come into full force from 2018.

Affecting businesses that trade within the EU, the new regulation promises better protection of personal and private data by enforcing stricter usage guidelines. For those falling foul of the regulation, fines of up to €20m or 4% of a company’s global revenue are on the cards.

Continue reading “How EU Regulation Will Transform Data Handling for Marketers”