Seven Digital Marketing Trends for 2017

Seven Digital Marketing Tech Trends For 2017

Marketing Innovation. Business Adaptability

There’s a famous Darwin quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Nowhere is this truer than in our digital age. The ability to suddenly change course in areas like technology — as well as facilitate sudden shifts in organisational culture when necessary — will differentiate the winners from the losers in 2017.
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Understanding the Value of AdWords PPC Campaign Impression Share

Understanding the Value of AdWords Impression Share

With more than 50 Pay Per Click campaigns being managed from QliQ HQ it’s fair to say that we’ve seen (and repaired) all sorts of PPC accounts suffering a wide variety of problems. But one of the most common issues we see in newly inherited PPC accounts is a lack of impression share caused by low Ad Rank. The issue of Ad Rank is one that has troubled in-house PPC campaign managers for years, often causing the less experienced campaign manager to pause keywords before they’ve had enough time to accrue enough performance data and show their true capability.

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Marketing and EU GDPR Regulation

How EU Regulation Will Transform Data Handling for Marketers

With new EU General Data Protection Regulation (EU GDPR) legislation having been accepted in April 2016, it’s time for marketers to take action in preparation for the changes which come into full force from 2018.

Affecting businesses that trade within the EU, the new regulation promises better protection of personal and private data by enforcing stricter usage guidelines. For those falling foul of the regulation, fines of up to €20m or 4% of a company’s global revenue are on the cards.

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