71% of B2B Buyers Start Research with Generic Search Query

71% of B2B Buyers Start Research with Generic Search Query

B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.

The search engine has revealed a series of key trends including the astonishing fact that 89% of business to business buyers use the internet for pre-purchase research. The data also revealed that B2B companies are unprepared for the rise in mobile and video usage.

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