5 PPC Audit Hacks

5 PPC Audit Hacks to Maximise Campaign Performance

Google AdWords is an ever-changing world of updates, improvements and new strategies. The reality is that with new updates surfacing almost every month, PPC managers need to stay on top of their campaigns and of the general changes to the AdWords platform itself, otherwise they’ll fall foul of being out-smarted by the competition. Regular (monthly or more) auditing of your campaigns is essential in maintaining strong PPC performance. Here are 5 simple PPC auditing tips to ensure your campaigns are working to their full potential.
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