The Alluring Future of Search

The Alluring Future of Search (2018)

The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone the exciting mix of internet-enabled mobile devices available today.

As technology continues to improve, so too does the way in which we access and use the internet. The accuracy at which major players like Google anticipate our needs has swiftly become normal to just about everyone. Business-to-consumer and business-to-business companies heavily rely on search to reach new customers, and both are hungry for more growth by using it.

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Gap Analysis Website Conversion

Using Gap Analysis to Improve Website Conversion

Conversion of website visits to sales – it’s what we all strive for but frequently we can be disappointed with the results. There can be many different reasons but lack of interest can be a major one. Lack of interest can be termed as ‘visitors not being able to find what they want to purchase on a website’, either because it is too difficult to find or because it is not available.

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