How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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Four Powerful Pay Per Click Strategies

Honing Your Lead Generation Capabilities: Four Powerful Pay Per Click Strategies

A vast majority of successful companies use Pay Per Click (PPC) advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

Recent advancements in Pay Per Click advertising means that now is an opportune moment for businesses to take stock of these untapped lead generation channels. With Google remaining on the bleeding edge of advertising technology, we review four particularly potent advancements that are sure to improve your results this year.
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How AdWords Provides Exponential Business Growth

The Power of Page 1: How AdWords Provides Exponential Business Growth

According to analysis from marketing strategist firm Smart Insights, Google’s first page steals over 90% of all the clicks that occur. This provides a strong case for many businesses to invest in search engine marketing, particularly in today’s actionable and insightful digital space where every click can be monitored and every sale can be attributed back to a specific keyword search.
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Network Marketing in Berkshire

Network Marketing for Berkshire Businesses

It’s no secret that networking is a key to successful and sustained business. Whether it’s an informal ‘meet and greet with drinks’ or a structured networking group, the potential for referrals and new business purely from networking is significant.

Berkshire’s thriving business borough is abundant with network marketing opportunities. If expanding your client base is a key objective for the coming months, you’ll do well to consider attending some of the many events across the area.
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Get Smart with Digital Marketing

Get Smart with Digital Marketing – 3 Tools to Drive Sales & Brand

Marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research, combined with thorough analysis of new marketing technologies with which to drive sales. This practice gives us the ideal situation in business: mutual benefit for the customer and the seller in that marketing messages reach the right people at the right time.
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Examples of Great B2B Marketing Campaigns

Five Examples of Great B2B Digital Marketing Campaigns

It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon. This article aims to debunk that myth and prove that B2B campaigns can be fun and inspirational, often providing more creative spark than you might expect.

We examine five inspiring B2B marketing campaigns that illustrate how a seemingly dull product or service can be reimagined as an exciting and desirable proposition.
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Seven Digital Marketing Trends for 2017

Seven Digital Marketing Tech Trends For 2017

Marketing Innovation. Business Adaptability

There’s a famous Darwin quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Nowhere is this truer than in our digital age. The ability to suddenly change course in areas like technology — as well as facilitate sudden shifts in organisational culture when necessary — will differentiate the winners from the losers in 2017.
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