Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!
While these examples of targeted advertising are certainly dubious, they’re undeniably effective; Facebook enjoyed $7.86 billion in advertising revenue in 2017 alone. But what of your business? The technology to target decision markers at an individual level is finally here, and the results on offer are startling to say the least.
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