The Alluring Future of Search

The Alluring Future of Search (2018)

The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone the exciting mix of internet-enabled mobile devices available today.

As technology continues to improve, so too does the way in which we access and use the internet. The accuracy at which major players like Google anticipate our needs has swiftly become normal to just about everyone. Business-to-consumer and business-to-business companies heavily rely on search to reach new customers, and both are hungry for more growth by using it.

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Winning New Business with an Account-Based Marketing Agency

Winning New Business with Account-Based Marketing

Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!

While these examples of targeted advertising are certainly dubious, they’re undeniably effective; Facebook enjoyed $7.86 billion in advertising revenue in 2017 alone. But what of your business? The technology to target decision markers at an individual level is finally here, and the results on offer are startling to say the least.
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World's Biggest Brands are Online Advertising Companies

Report: Three of world’s biggest brands are online advertising companies

The BrandZ Top 100 Global Brands report has just been released and it’s revealed some stark findings — 37 of the companies listed are tech brands, and three of the ten largest brands (by value) own the world’s leading online advertising platforms.

Of all the companies in the top 100, tech companies now account for more than half the value of the total — 54 per cent — up from 37 per cent only ten years ago.
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Is PPC and AdWords right for my business?

Is PPC Right for My Business?

Businesses are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse! Increasingly, decision makers find themselves unsure of the most appropriate channel to invest in, often resulting in the dreaded ‘paralysis by analysis’, where nothing is actioned.

This article provides an informative list of reasons why paid search (Pay Per Click or PPC) could be ideal for meeting your business growth requirements.
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Four Shining Examples of Pay Per Click Excellence

Lessons Learned: Four Shining Examples of Pay Per Click Excellence

Pay-Per-Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.

With companies of all kinds utilising this marketing channel, what can we learn from the success of others? We review four case studies that demonstrate advanced PPC targeting and powerful execution.
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How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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Four Powerful Pay Per Click Strategies

Honing Your Lead Generation Capabilities: Four Powerful Pay Per Click Strategies

A vast majority of successful companies use Pay Per Click (PPC) advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

Recent advancements in Pay Per Click advertising means that now is an opportune moment for businesses to take stock of these untapped lead generation channels. With Google remaining on the bleeding edge of advertising technology, we review four particularly potent advancements that are sure to improve your results this year.
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How AdWords Provides Exponential Business Growth

The Power of Page 1: How AdWords Provides Exponential Business Growth

According to analysis from marketing strategist firm Smart Insights, Google’s first page steals over 90% of all the clicks that occur. This provides a strong case for many businesses to invest in search engine marketing, particularly in today’s actionable and insightful digital space where every click can be monitored and every sale can be attributed back to a specific keyword search.
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Network Marketing in Berkshire

Network Marketing for Berkshire Businesses

It’s no secret that networking is a key to successful and sustained business. Whether it’s an informal ‘meet and greet with drinks’ or a structured networking group, the potential for referrals and new business purely from networking is significant.

Berkshire’s thriving business borough is abundant with network marketing opportunities. If expanding your client base is a key objective for the coming months, you’ll do well to consider attending some of the many events across the area.
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