How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

How Will GDPR Affect B2B Marketing? Your Comprehensive Guide

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.

With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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Network Marketing in Berkshire

Network Marketing for Berkshire Businesses

It’s no secret that networking is a key to successful and sustained business. Whether it’s an informal ‘meet and greet with drinks’ or a structured networking group, the potential for referrals and new business purely from networking is significant.

Berkshire’s thriving business borough is abundant with network marketing opportunities. If expanding your client base is a key objective for the coming months, you’ll do well to consider attending some of the many events across the area.
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Get Smart with Digital Marketing

Get Smart with Digital Marketing – 3 Tools to Drive Sales & Brand

Marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research, combined with thorough analysis of new marketing technologies with which to drive sales. This practice gives us the ideal situation in business: mutual benefit for the customer and the seller in that marketing messages reach the right people at the right time.
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Seven Digital Marketing Trends for 2017

Seven Digital Marketing Tech Trends For 2017

Marketing Innovation. Business Adaptability

There’s a famous Darwin quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Nowhere is this truer than in our digital age. The ability to suddenly change course in areas like technology — as well as facilitate sudden shifts in organisational culture when necessary — will differentiate the winners from the losers in 2017.
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Leveraging Website Forms for Marketing Leads

Leveraging Website Forms to Generate More Leads

Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.

In this short article I’m going to show you five examples of how you can leverage your website to generate more leads using contact forms.

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Choosing the Right Berkshire Marketing Agency

Making the Most of Digital: Advice on Choosing the Right Marketing Agency

It’s no secret that digital exposure matters more with every passing year. Research on the “digital advantage” clearly advises us that investment in your online presence is money well spent, but with the decision of agency instead of in-house made, how can you subsequently choose the right digital marketing agency to suit your needs?
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Preparing your 2017 marketing plan

‘Tis the Season for Change – Is Your 2017 Marketing Plan Ready?

When boiled down to its essence, holiday gravy is an amalgam of concentrated bits of meat, oil, spice and a thickening agent that holds it all together. The same can be said of your best marketing campaign. With Black Friday just gone and the Christmas holiday spending season looming, fine-tuning your company’s reach is never more paramount than this time of year.

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Marketing and EU GDPR Regulation

How EU Regulation Will Transform Data Handling for Marketers

With new EU General Data Protection Regulation (EU GDPR) legislation having been accepted in April 2016, it’s time for marketers to take action in preparation for the changes which come into full force from 2018.

Affecting businesses that trade within the EU, the new regulation promises better protection of personal and private data by enforcing stricter usage guidelines. For those falling foul of the regulation, fines of up to €20m or 4% of a company’s global revenue are on the cards.

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71% of B2B Buyers Start Research with Generic Search Query

71% of B2B Buyers Start Research with Generic Search Query

B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.

The search engine has revealed a series of key trends including the astonishing fact that 89% of business to business buyers use the internet for pre-purchase research. The data also revealed that B2B companies are unprepared for the rise in mobile and video usage.

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