By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation. From the initial confusion, there has sprung a dizzying range of articles and information.
With recent months clarifying the specifics of the legislation, more is known about how B2B marketers and businesses will cope in the new legal environment once GDPR come into force in May next year.
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